In 2011, for the first time, sales of smartphones and tablets will exceed PCs,with almost 500 million units scheduled to hit the streets. The US continues to
lead the charge in smartphone sales, with more than 150 million 3G subscribers,representing penetration of more than 50%, driven by a staggering 27% year-over-year growth. With mobile search estimated to account for 20% of all search by 2012, and 10% of all mobile users watching video on their mobile devices, it's safe to say that in your 2012 planning, if you don't have a mobile video strategy, you don't have a video strategy.
For publishers wishing to incorporate mobile into their overall video strategy, however, the challenges are manyfold. Mobile devices continue to proliferate, with no cross-device standards in sight. Connection quality and bandwidth vary widely, and options for distribution, syndication and monetization are still emerging.
Some of the most important issues for a publisher to consider are included in this white paper.